When posting an online ticket advertisement, provide as much accurate information as possible. Giving detailed information minimizes the risks of buyer confusion and purchase complications for all parties. Here are some key pieces of information to include when you want to sell concert tickets online:
Event Details
Use the artist and tour name that is used in official promotional materials. A listing that does not have the full event name can be misleading to buyers. Indicate where the concert will be held, specifying the venue’s full name, location, size, and whether it’s indoor or outdoor. This assists the buyers in distinguishing whether the event is something they’re interested in attending. Adding information such as where to park or how to get to the entrance of the venue helps buyers further familiarize themselves with the event.
State the date and time of the event clearly in the listing. This includes the particular day, month, year, and time of day the event will take place. If the ticket is for a festival lasting more than one day, then each day should have the respective times included. Provide the time zone for the start time, especially if your event will attract buyers from different states or countries.
Ticket Information
Most events have various types of tickets, such as general admission, VIP, and pre-sale. Clearly state the type of ticket when you want to sell concert tickets online. If the ticket offers any privileges, such as early event access or backstage passes, emphasize them. Provide the price of the ticket and indicate if there are any other charges involved for the add-ons. Service charges, taxes, or delivery fees are standard in ticket pricing systems. Inform buyers whether these fees are included in the ticket price or if they will be charged separately during the checkout process.
For events that have reserved seating, provide information about where your seats are located. If possible, indicate the section, row, and seat number. For general admission tickets, it is only necessary to indicate whether the area is standing or seated. Including seating and information allows buyers to understand the experience they will have and whether or not the ticket is worth investing in. If there are any age restrictions for the event, they should be clearly stated. Some events may be restricted by age, like 18+ only or family-friendly concerts.
Purchase and Refund Policies
In your online ticket listing, outline the process of purchasing and refunding tickets. List the steps buyers must take to purchase the tickets. These steps could explain how to buy directly from the platform or bid for a ticket in an auction. If a certain payment method is accepted by the resale platform, mention it. Many platforms use third-party payment processors to make transactions as secure as possible.
If the buyer can’t make it to the event, explain whether the ticket is refundable. If exchanges for other dates are permitted through the artist’s tour management, provide the exchange period information. Let potential buyers know if refunds are applicable only in specific situations, such as if the artist or venue cancels the event. Clearly state the refund policy so the buyer knows what to expect to avoid future expenses or confusion.
Some tickets are not transferable, so buyers can’t sell them again or give them to a third party. Other ticketing systems assign tickets to another person without any restrictions. If there are any limitations on the transfer of tickets, state them in the description of the item. Informing the buyers whether they can transfer the purchased ticket helps them avoid misunderstandings and legal consequences.
Additional Information
Provide an estimate of the concert’s length, including opening acts. This helps buyers make accurate travel plans and accomodations. If the venue has special arrangements for disabled persons, include the information to inform buyers of the concert’s accessibility level. Add the venue’s policies about wheelchair access, hearing assistance, or other accessibility options.
Sell Concert Tickets Online
An online ticket listing should include key information about the concert to help potential buyers make informed decisions. You can find the event details on your ticket, the artist’s website, or the venue’s website. Before creating a listing, look for a reputable resale platform to confirm the transaction is secure and beneficial for all parties. Create an account with a credible resale site today to sell concert tickets online.
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